Skills in Lifecycle & CRM job specs

Skill and tool mentions across 7 selected Lifecycle & CRM specs. Each label is counted once per spec.

Skills

lifecycle-marketing
6/7 (86%)
a-b-testing
5/7 (71%)
segmentation
3/7 (43%)
cross-functional-collaboration
3/7 (43%)
experimentation
3/7 (43%)
campaign-management
2/7 (29%)
personalization
2/7 (29%)
sql
2/7 (29%)
cross-functional-leadership
2/7 (29%)
funnel-analysis
2/7 (29%)
crm
2/7 (29%)
data-analysis
2/7 (29%)
consumer-marketing
1/7 (14%)
brand-strategy
1/7 (14%)
consumer-insights
1/7 (14%)
digital-marketing
1/7 (14%)
media-planning
1/7 (14%)
project-management
1/7 (14%)
performance-analysis
1/7 (14%)
stakeholder-management
1/7 (14%)
creative-briefing
1/7 (14%)
partnership-development
1/7 (14%)
cultural-marketing
1/7 (14%)
crm-strategy
1/7 (14%)
audience-segmentation
1/7 (14%)
journey-orchestration
1/7 (14%)
ml-targeting
1/7 (14%)
reporting
1/7 (14%)
generative-ai
1/7 (14%)
marketing-automation
1/7 (14%)
lead-scoring
1/7 (14%)
abm
1/7 (14%)
data-hygiene
1/7 (14%)
multilingual-messaging
1/7 (14%)
retention
1/7 (14%)
journey design
1/7 (14%)
incrementality
1/7 (14%)
measurement
1/7 (14%)
governance
1/7 (14%)
operating model design
1/7 (14%)
deliverability
1/7 (14%)
localization
1/7 (14%)
b2b marketing
1/7 (14%)
stakeholder influence
1/7 (14%)
email-marketing
1/7 (14%)
push-notifications
1/7 (14%)
campaign-operations
1/7 (14%)
campaign-measurement
1/7 (14%)
marketing-data
1/7 (14%)
automation
1/7 (14%)
technical-problem-solving
1/7 (14%)
copywriting
1/7 (14%)
growth-marketing
1/7 (14%)
customer-segmentation
1/7 (14%)
marketing-strategy
1/7 (14%)
message-testing
1/7 (14%)
statistics
1/7 (14%)
creative-iteration
1/7 (14%)
conversion-optimisation
1/7 (14%)
cohort-analysis
1/7 (14%)
campaign-planning
1/7 (14%)
offer-economics
1/7 (14%)
forecasting
1/7 (14%)

Tools

HubSpot
2/7 (29%)
SQL
2/7 (29%)
Braze
1/7 (14%)
Iterable
1/7 (14%)
Salesforce
1/7 (14%)
excel
1/7 (14%)
html
1/7 (14%)
in-house crm tooling
1/7 (14%)
email
1/7 (14%)
push notifications
1/7 (14%)
in-app messaging
1/7 (14%)

Experience and seniority

Mid5 of 7
Lead1 of 7
Senior1 of 7

Source specs

Selected employer postings. AI-assisted summaries may contain errors. This is not a market-wide sample. Independent of the companies listed.