Lifecycle Marketing Manager

The role

This individual contributor role sits within the growth marketing function and is responsible for the messaging and journey strategy that moves customers through the product lifecycle. The person works cross-functionally with product, design, data science, and content teams, and is based in the Menlo Park or New York offices with in-person presence required several days each week.

What you would do

• Set strategy for lifecycle journeys in assigned product areas by sizing and ranking the opportunities most likely to deepen engagement
• Partner with product marketing, design, data science, and content teams to shape tailored, persuasive customer paths
• Apply segmentation and data analysis to uncover chances for targeted messages and individualized experiences
• Form data-backed hypotheses to improve marketing results and run A/B tests, reading outcomes with basic statistical rigor
• Run the creative production and revision cycle, using test learnings to guide each iteration

What they asked for

• Bachelor's degree from an accredited institution
• At least five years of growth marketing work in consumer financial services, or comparable experience in a data-heavy discipline
• Comfort with analytical tools and methods such as spreadsheets, experimentation, and relational databases
• Results-driven mindset paired with humility, drive, and creative problem-solving
• Hands-on experience with marketing strategy, covering opportunity assessment, segmentation, and message testing

Nice to have

• Working knowledge of SQL and/or HTML