CRM and Lifecycle Manager II

The role

This Growth Marketing role sits inside the Marketing org and centers on messaging users at large scale through automated lifecycle programs. The person sets segmentation and channel strategy, runs campaigns spanning multiple regions, and defines how performance gets measured and improved. The position is remote in the US and works closely with Product, Data Science, and regional leads.

What you would do

• Set lifecycle direction for core user paths such as first-time setup, ongoing activity, and keeping people active, choosing segments, channel mix, and targeting to produce trackable growth
• Plan and run multi-channel CRM programs across email, push, in-app, and text messaging in several countries while keeping output fast yet polished
• Coordinate with product, go-to-market messaging, analytics, and regional counterparts so outreach lines up with launches, growth goals, and overseas expansion
• Build the CRM scorecard by choosing metrics, setting a reporting rhythm, and turning campaign results into strategy recommendations for executives
• Spot weak points in existing user journeys and propose concrete fixes, using split tests, machine-learning targeting, and personalization to lift conversion and retention

What they asked for

• Six or more years in CRM or lifecycle marketing, owning multichannel campaign planning and delivery at scale across email, push, in-app, and SMS
• Track record of building lifecycle programs that moved engagement, retention, or revenue numbers in more than one market
• Strong hands-on command of enterprise CRM tooling, including audience building, journey orchestration, experimentation, and ML-driven targeting
• History of guiding cross-team efforts with product, engineering, and regional groups, reconciling competing demands on tight schedules
• Working command of SQL for building audiences and analyzing campaigns, plus ability to work with data science and analytics to create dependable reporting
• Uses generative AI carefully, keeping people in the loop to produce outputs ready for business use and gains in efficiency, cost, and quality