Growth - Lifecycle Lead (B2B)

The role

This senior individual-contributor role within OpenAI's Growth team creates a company-wide capability for engaging business customers through email, push and in-product messaging. The person sets lifecycle direction for smaller businesses, shapes the underlying orchestration tooling with Engineering, and builds the processes other teams follow to launch programs. Work spans platform, product and campaign thinking, with hybrid attendance three days weekly in San Francisco, Seattle or New York.

What you would do

• Co-create vision, roadmap and working model for owned-channel engagement with the B2B product group
• Shape tooling needs with engineers, data scientists and analysts, covering audiences, consent, triggers, decisioning and monitoring
• Design launch pathways for other teams, including self-serve and supported routes, templates, approvals, governance and incident handling
• Convert goals from product marketing and other partners into always-on journeys from onboarding through win-back and monetization
• Build and refine templates and journeys in email, push and in-product messaging, plus the landing experiences that follow a click
• Work with Growth data science on measurement tying delivery and engagement to retained use and incremental value via experiments and holdouts
• Improve the whole SMB lifecycle portfolio by tuning inventory, relevance, personalization, prioritization and how often each user is contacted
• Raise standards for deliverability, preferences, localization and trust while influencing senior leaders and shaping upsell approach

What they asked for

• At least a decade working in lifecycle, customer relationship marketing, retention, growth, product marketing or martech, preferably for global B2B companies serving self-serve small firms, large enterprises and developers
• History of building and expanding lifecycle platforms alongside engineers for several teams, products, audiences or regions
• Solid technical and product understanding of how events, identity, data flows, APIs, segmentation, triggers, decision logic, testing and deployment fit together; programming skills not needed
• Proven craft designing durable, always-on journeys that carry users from a message into real product value and lasting habits
• Sound judgment on experimentation and measurement, looking past sends and clicks to incremental impact, cohort strength, retention and customer lifetime value
• Experience establishing operating models, governance, templates and quality bars that speed up organizations without chaotic channel use
• Ability to influence executives and communicate across engineering, product, data, creative, legal, privacy and regional groups
• Hands-on, systems-minded leadership able to set multi-year direction, write briefs, audit journeys, troubleshoot and make pragmatic tradeoffs