Skills in PPC job specs

Skill and tool mentions across 2 selected PPC specs. Each label is counted once per spec.

Skills

reporting

2/2 (100%)

attribution

2/2 (100%)

paid-search

1/2 (50%)

campaign-management

1/2 (50%)

budget-pacing

1/2 (50%)

bid-strategy

1/2 (50%)

keyword-management

1/2 (50%)

ad-copy

1/2 (50%)

landing-pages

1/2 (50%)

audience-targeting

1/2 (50%)

cpa

1/2 (50%)

roas

1/2 (50%)

roi

1/2 (50%)

ltv

1/2 (50%)

cac

1/2 (50%)

spreadsheet-analysis

1/2 (50%)

a-b-testing

1/2 (50%)

incrementality-testing

1/2 (50%)

paid-media

1/2 (50%)

performance-marketing

1/2 (50%)

roas-optimization

1/2 (50%)

cac-optimization

1/2 (50%)

creative-testing

1/2 (50%)

audience-testing

1/2 (50%)

conversion-tracking

1/2 (50%)

funnel-analysis

1/2 (50%)

cohort-analysis

1/2 (50%)

copywriting

1/2 (50%)

ai-automation

1/2 (50%)

budget-management

1/2 (50%)

Tools

Google Ads

2/2 (100%)

Microsoft Ads

1/2 (50%)

Excel

1/2 (50%)

Google Sheets

1/2 (50%)

YouTube Ads

1/2 (50%)

Meta Ads

1/2 (50%)

LinkedIn Ads

1/2 (50%)

TikTok Ads

1/2 (50%)

Experience and seniority

Mid1 of 2

Manager1 of 2

Source specs

PPC

InstacartCaptured October 2026

Instacart · Canada - Remote (ON, AB, BC, or NS Only)

Growth Media Marketing Manager, Paid Search

Mid / IC CAD 101,000 - 106,500Still open as of Oct 11, 2026

PPC

VercelCaptured October 2026

Vercel · Hybrid - San Francisco, New York City, Austin

Performance Marketing Manager

Manager / IC USD 188,000 - 150,000Still open as of Oct 11, 2026

Selected employer postings. AI-assisted summaries may contain errors. This is not a market-wide sample. Independent of the companies listed.