Instacart

Growth Media Marketing Manager, Paid Search

Hands-on paid search manager running Google and Microsoft Ads programs at large scale, keeping multi-million-dollar budgets paced and performing for new customer acquisition.

The role

This individual contributor role sits within a small, high-performing SEM team responsible for one of the company's top growth channels. The person executes and maintains large, multi-account campaign structures and budgets, working closely with analytics, data science, and product partners.

What you would do

  • Run paid search campaigns across Google and Microsoft platforms to acquire new customers reliably at scale
  • Pace and manage multi-million-dollar monthly budgets while keeping spend aligned across accounts
  • Maintain and refine keywords, bidding, ad creative, landing pages, and audience targeting within set test frameworks
  • Review campaign results on a recurring schedule and flag and fix health issues early
  • Document campaign edits, budget pacing, and performance trends to support experiments with partner teams

What they asked for

  • 3 to 6 years of direct hands-on management of paid search accounts in Google Ads and Microsoft Ads
  • Experience handling large budgets, ideally programs with $5M+ in monthly spend
  • Solid analytical ability optimizing to CPA, ROAS, ROI, LTV, and CAC
  • Working proficiency in spreadsheets for analysis, budget tracking, and reporting
  • Careful adherence to documented processes across complex multi-account setups
  • Clear written and verbal communication when briefing internal stakeholders
  • Bachelor's degree in a business-related field or equivalent practical experience

Nice to have

  • Background in structured, process-driven in-house or agency teams running enterprise SEM
  • Knowledge of marketing measurement, attribution, and incrementality testing
  • Experience supporting A/B experiments with analytics or data science teams
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