Instacart
Growth Media Marketing Manager, Paid Search
Hands-on paid search manager running Google and Microsoft Ads programs at large scale, keeping multi-million-dollar budgets paced and performing for new customer acquisition.
Captured October 2026Still open as of Oct 11, 2026 ↗
The role
This individual contributor role sits within a small, high-performing SEM team responsible for one of the company's top growth channels. The person executes and maintains large, multi-account campaign structures and budgets, working closely with analytics, data science, and product partners.
What you would do
- Run paid search campaigns across Google and Microsoft platforms to acquire new customers reliably at scale
- Pace and manage multi-million-dollar monthly budgets while keeping spend aligned across accounts
- Maintain and refine keywords, bidding, ad creative, landing pages, and audience targeting within set test frameworks
- Review campaign results on a recurring schedule and flag and fix health issues early
- Document campaign edits, budget pacing, and performance trends to support experiments with partner teams
What they asked for
- 3 to 6 years of direct hands-on management of paid search accounts in Google Ads and Microsoft Ads
- Experience handling large budgets, ideally programs with $5M+ in monthly spend
- Solid analytical ability optimizing to CPA, ROAS, ROI, LTV, and CAC
- Working proficiency in spreadsheets for analysis, budget tracking, and reporting
- Careful adherence to documented processes across complex multi-account setups
- Clear written and verbal communication when briefing internal stakeholders
- Bachelor's degree in a business-related field or equivalent practical experience
Nice to have
- Background in structured, process-driven in-house or agency teams running enterprise SEM
- Knowledge of marketing measurement, attribution, and incrementality testing
- Experience supporting A/B experiments with analytics or data science teams
Selected employer postings. AI-assisted summaries may contain errors. This is not a market-wide sample. Independent of the companies listed.