Performance Marketing Manager

The role

This position is responsible for Vercel's paid advertising programs, covering both self-serve and enterprise customer acquisition. The person is expected to be data-minded and to rely on AI tooling to multiply their output. They collaborate with several neighboring teams on messaging, targeting and conversion beyond the first click.

What you would do

• Manage paid campaigns from planning to optimization on Google Search, YouTube, Meta, LinkedIn and newer channels
• Handle a multi-million-dollar annual ad budget while hitting return and acquisition cost goals
• Build AI agents, automations and workflows that speed up launches and creative output
• Run structured tests on ad creative and audiences, generating variants quickly with AI
• Maintain event tracking, pixels and conversion APIs so measurement stays accurate
• Create funnel and cohort reports jointly with the analytics team
• Deliver regular findings and recommendations to leadership
• Coordinate with product, demand, lifecycle, design and operations partners on audience and message decisions

What they asked for

• At least 5 years scaling paid campaigns at fast-growing B2B software, developer tool or consumer tech firms
• Habitual use of AI, including self-built agents, automations or workflows
• Practical experience with Meta Ads, Google Search, YouTube and LinkedIn Ads
• History of managing $1M to $5M+ yearly ad budgets and beating return and acquisition cost targets
• Strong analytical skills and ability to explain results through campaign data
• Good copywriting sense and judgment about effective ad creative
• Clear communication for both developer and enterprise audiences
• Tendency to act quickly and deliver

Nice to have

• TikTok Ads experience
• Programmatic advertising experience