Partner Marketing Manager (AI & Financial Partners)

The role

This role sits inside Plaid's Growth Marketing organization and supports the Partnerships go-to-market team. The manager acts as the main marketing point of contact for strategic partners across AI, enterprise, and credit segments. The work centers on joint launches, campaigns, and partner-ready materials that help partners win customers.

What you would do

• Work with partnership leads to pinpoint where marketing can add leverage
• Build differentiated go-to-market plans for fast-moving areas such as AI
• Define partner-led offers and launch plans that suit both partner and company goals
• Run co-marketing campaigns and scalable content aimed at broad partner groups
• Analyze campaign results to improve returns across the partner channel
• Produce enablement assets like decks, guides, FAQs, and onboarding material
• Coordinate approvals, timelines, and dependencies across internal and external teams
• Translate credit, lending, and banking product detail into partner-friendly messaging

What they asked for

• Six to eight or more years of B2B marketing, including partner or channel work
• Track record building joint marketing plans with tech, AI, or consulting partners
• Ability to influence partner marketing leaders and align on shared goals
• Experience turning product positioning into partner-ready content
• Proven method for measuring marketing ROI in an indirect partner model
• Understanding of partner funnels, sales cycles, and product lifecycles
• Comfortable presenting to senior enterprise stakeholders

Nice to have

• Background at a high-growth technology company
• Experience in payments, fintech, credit, lending, or banking
• Partner, revenue, or sales enablement background
• Hands-on use of marketing automation or CRM platforms
• Experience with learning management or internal enablement systems
• Practical use of AI tools to speed up workflows