Influencer Marketing Manager

The role

This role owns influencer marketing strategy and execution at Dropbox, managing creator programs that amplify brand presence and support product launches. Reporting to the Head of Partnerships and Influencer, the position sits within Brand Marketing and collaborates across social, communications, events, and paid media teams.

What you would do

• Execute and evolve influencer strategy to boost awareness and engagement for product launches and brand activations
• Source, evaluate, and partner with creators using audience fit, content quality, and performance data
• Develop clear creative briefs that honor brand guidelines while preserving authentic creator voice
• Manage full campaign lifecycle including planning, timelines, budgets, deliverables, and performance tracking
• Build and scale ongoing creator and user-generated content programs for continuous storytelling
• Coordinate execution across platforms including content scheduling, UTM tracking, and ad permissions
• Maintain operational infrastructure such as creator databases and brief templates
• Monitor platform trends and emerging tools to identify new opportunities

What they asked for

• Four or more years executing influencer campaigns in-house or at agencies
• Strong project management ability to handle multiple concurrent campaigns with precision
• Excellent creative judgment combined with data-informed decision-making
• Deep understanding of influencer contracts, deliverables, usage rights, exclusivity, FTC rules, and brand safety
• Ability to define KPIs, analyze results, and extract actionable insights
• Skilled writing and communication, particularly for creator-facing briefs
• Cross-functional collaboration experience and self-directed ownership mindset

Nice to have

• Familiarity with AI or tech and productivity tools