APAC Executive Marketing

The role

This Singapore-based role leads executive-level marketing across the Asia-Pacific region, acting as the link between senior company leadership and the most strategic customers. It sits within marketing but works closely with sales and partnerships, aiming to turn senior-level engagement into relationships, deal momentum, and measurable pipeline.

What you would do

• Build regional account-based frameworks aimed at enterprise and startup accounts that are actively in market.
• Plan tailored outreach for senior customer executives and ecosystem contacts to position the company as a financial infrastructure authority.
• Run end-to-end logistics and strategy for executive gatherings, from private dinners to one-on-one sessions at large conferences.
• Set goals, metrics, and scope for flagship executive programs such as sessions, regional tours, and customer advisory councils.
• Coordinate sales, product, and leadership teams to build executive experiences that showcase new releases and market trends.
• Grow a credible LinkedIn and multimedia presence for regional leaders, partnering with communications teams on educational content.
• Identify niche industry forums and communities where senior leaders can participate and add value.
• Measure program impact using satisfaction scores and marketing-sourced pipeline, and use first-party data to speed up deal cycles.
• Serve as the primary regional contact for senior management and high-value business users.

What they asked for

• Eight or more years of B2B marketing experience, including leading an executive-level marketing team across several customer tiers.
• Working knowledge of regional culture and business norms across multiple Asia-Pacific markets.
• Track record of partnering with regional sales leaders on joint planning and key account execution.
• Proven experience leading Asia-Pacific initiatives in coordination with global marketing groups.
• Comfortable engaging and building relationships with C-level contacts at customers and partners.
• Fluent written and spoken English, able to explain complex subjects clearly.
• Familiarity with CRM systems, account-based approaches, and event and sponsorship marketing methods.
• Demonstrated ability to design and deliver executive campaigns that hit funnel targets and KPIs.
• Cross-functional leadership skills across sales, product, and communications teams.
• Proficiency with AI tools in day-to-day work.

Nice to have

• Startup mindset with a bias toward action and comfort in fast-changing environments.
• Experience marketing fintech, cloud, or software products.
• Strong project management skills for handling several complex initiatives at once.
• Analytical ability to turn complicated data into practical insights.
• Understanding of payments, fintech, or ecommerce and their partner ecosystems.
• Experience delivering executive programs with consulting or technology partners.
• Ability to tailor content and experiences across segments from early-stage startups to large enterprises.