Growth Manager MENAT+

The role

This is a hands-on growth marketing position inside Spotify's SAMEA Growth team, part of Markets and Subscriptions. The person owns delivery of initiatives meant to attract, convert and retain Premium subscribers across several regional markets, partnering with marketing, product, data and commercial colleagues.

What you would do

• Run end-to-end delivery of Premium growth programs in assigned regional markets
• Build and launch lifecycle messaging via email, push and in-app, from brief to refinement
• Study listener behaviour and subscription trends to spot ways to improve acquisition, conversion and retention
• Team up with music and local marketing groups on artist tie-ins, cultural moments and locally tailored campaigns
• Coordinate agencies and paid media colleagues on social and digital campaigns, handling briefs, schedules and spend
• Set up, run and assess A/B tests, then convert findings into recommendations
• Work alongside product, data science and payments colleagues to trial new features and supply evidence for roadmap decisions
• Report on results, support business cases and playbooks, and apply AI tools to analysis and planning

What they asked for

• At least four years in growth or digital marketing at a consumer digital company
• Proven track record delivering multichannel CRM and lifecycle campaigns with solid grasp of the customer journey
• Ability to design and interpret A/B tests and act on the learnings
• Understanding of subscription economics such as lifetime value, acquisition cost and gross margin
• Comfort using analytics platforms, CRM systems and experimentation frameworks
• Strong organisation, ownership of delivery and ability to juggle several priorities
• Cross-functional and cross-market collaboration with clear communication
• Fluent English plus working proficiency in Arabic or Turkish

Nice to have

• SQL skills
• Background in subscription-based businesses
• Both Arabic and Turkish
• French proficiency