Product Marketing Lead, Enterprise

The role

This role sits within Scale's product marketing group and concentrates on tailoring positioning for the applications business to specific industry verticals. It works alongside product, engineering, sales, and communications teams so that customer needs shape both messaging and launch activity.

What you would do

• Craft vertical-specific positioning for enterprise offerings aimed at key buyer personas.
• Produce collateral such as presentations, video, articles, and summary sheets that explain value to industry executives and support sales deals.
• Own positioning and sales enablement work to grow visibility and interest in the product line.
• Coordinate multi-team campaigns by vertical with product, engineering, sales, and growth to shape the customer journey and support pipeline goals.
• Partner with field marketing and events staff to plan industry-specific event programming aimed at target accounts.
• Build customer marketing plans covering success stories, endorsements, visual assets, and event presence.
• Run the Customer Advisory Board initiative, including remote sessions and a yearly flagship gathering for senior enterprise leaders.

What they asked for

• Five or more years in B2B enterprise product marketing.
• Preference for sales-led growth experience in a vertical or a background in customer marketing.
• Working knowledge of AI and ML, or a feel for writing for executives, IT teams, and day-to-day users.
• Strong communication, problem-solving, narrative, and analytical abilities.
• Credibility influencing senior leaders and coordinating across departments.
• Meticulous attention to detail.

Nice to have

• Hands-on experience promoting AI products or services.