Account Based Marketing Lead

The role

This person runs account-level outreach for a small set of high-value enterprise prospects and oversees campaigns aimed at specific industries such as healthcare, financial and professional services, and consumer businesses. The role sits inside the growth marketing group and works closely with enterprise sales and the group's head.

What you would do

• Design and run one-to-one programs for a narrow group of top-priority enterprise accounts, owning strategy, channel selection, timing, and delivery.
• Shape industry-focused campaign plans around how prospects in each vertical decide, what worries them, and the use cases they care about.
• Plan accounts jointly with sellers and growth leadership by choosing key contacts, setting engagement goals, and timing outreach.
• Coordinate multi-channel tactics such as paid digital, mailed pieces, site experiences, and on-site events to reach the whole buying group.
• Monitor account activity, stakeholder coverage, and deal influence, turning findings into guidance for sales and leadership.
• Establish account-based success metrics and reporting that connect campaigns to pipeline growth, speed, and revenue.
• Partner with content, product marketing, and field teams on account messaging and tailored executive touchpoints, then document what works as a reusable playbook.
• Oversee external creative and fulfillment vendors, weighing creative ambition against deadlines, budget, and shipping logistics.

What they asked for

• Five or more years in B2B marketing, at least three of them centered on account-based work.
• Documented history of producing measurable pipeline within large enterprise accounts.
• Hands-on experience partnering with enterprise sales on account plans, stakeholder mapping, and coordinated outreach across a defined list.
• Practical use of ABM tools, marketing automation, and Salesforce for pipeline tracking and attribution.
• Analytical strength with a drive to act quickly, and the ability to communicate results and strategy clearly to GTM leaders and senior stakeholders.

Nice to have

• Prior work serving clients in medicine, finance-related fields, professional advisory firms, or consumer brands, including knowing how those buyers evaluate options.
• Track record of campaigns that drew executive attention, with the reasoning behind each and the results they produced.
• Experience with executive programs such as tailored landing pages, executive events, and mailers, plus familiarity with intent signals and targeted display advertising.
• Time spent at a rapidly expanding software-as-a-service, enterprise technology, or machine learning business.