Product Marketing Manager, International

The role

This consumer product marketing role sits within the International and Crypto group, which aims to grow adoption of investing and crypto offerings in newer markets. The person owns positioning and launch strategy for new features and ongoing engagement programs, while also advising product teams using customer and regional insight. The work happens in a heavily regulated setting and requires close coordination with legal and compliance.

What you would do

• Own positioning and launch planning for new products and features in expansion markets
• Run ongoing initiatives aimed at adoption and sustained engagement
• Coordinate growth work across lifecycle, paid performance, creative, social, events, and comms
• Advise product teams on roadmap priorities using user and market feedback
• Build messaging and narratives grounded in research and testing
• Set success measures and report impact alongside product and data science
• Keep all campaigns aligned with legal and compliance standards

What they asked for

• Seven or more years in product marketing or consumer growth/product roles at technology companies
• Track record leading growth marketing, including messaging and multi-channel launch plans
• Ability to simplify complicated topics into clear, plain, relatable language
• Skill in leading across teams through influence and relationship building
• Comfort using experimentation and performance data to guide decisions
• Familiarity with regulated consumer financial products and working with legal and compliance
• Fast-paced, action-oriented working style