Replit

Senior/Product Marketing Manager

Senior product marketer at an AI app-building platform, owning launch narratives, positioning, and enablement for its autonomous coding agent and partner co-marketing.

The role

This role focuses on growing the company's agent product, which lets people with no programming background create software from plain-language prompts. The position sits between product, engineering, and go-to-market teams, turning shipped features into messaging for both individual makers and enterprise customers. It also includes building joint stories with ecosystem partners.

What you would do

  • Design and run a repeatable launch process spanning early roadmap work through general availability.
  • Turn technical feature details into messaging and positioning tailored to distinct developer audiences.
  • Produce sales and partner enablement assets such as presentations, demos, competitor comparison cards, and FAQs.
  • Monitor rival AI coding and app-building tools to spot threats and open market gaps.
  • Develop joint co-marketing narratives and campaigns with ecosystem partners.
  • Set success metrics and route field and community feedback back to product and marketing.

What they asked for

  • Eight or more years of professional experience, with at least six in product marketing, ideally in app development.
  • Enjoys creating processes, frameworks, and strategy from the ground up.
  • Strong written communication; able to clarify complicated ideas and craft compelling narratives.
  • Versatile across launch announcements, competitive analysis, and internal alignment meetings.
  • Self-starter who spots gaps and acts without waiting for direction.
  • Works closely with engineers and PMs to convert technical work into plain stories.
  • Solid project management for multiple concurrent launches under pressure.
  • Prior sales enablement and competitive positioning experience for technical buyers.
  • Collaborative, unpretentious, and willing to get into specifics.

Nice to have

  • Background in app development or marketing to PMs, designers, sales, or ops teams.
  • Partner or ecosystem marketing experience, since the role includes some of this work.
  • Startup or fast-growth company experience where pace and flexibility count.
  • Familiarity with AI and ML concepts.
  • Record of delivering launches for developer tools.
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