Brand Copy Lead

The role

This role sits within Replit's brand and creative group and owns how the company's story is written across the world. The lead defines the voice, then carries concepts through to finished copy for launches, campaigns, and product touchpoints. It partners closely with design, marketing, product, and outside agencies, and reports to the Executive Creative Director.

What you would do

• Set and refine the company's voice, tone, and overarching narrative
• Lead copy for major product releases, campaigns, events, and cultural moments
• Draft and adapt assets for web, social, email, paid, video, and event use
• Build scalable editorial standards that help teams across the company write well
• Work with designers, marketers, strategists, and agency collaborators
• Raise writing quality everywhere, favoring clarity and creative thinking
• Pursue new creative formats that extend the brand story

What they asked for

• Six or more years writing brand or marketing copy at agencies, tech firms, or in-house teams
• Portfolio showing conceptual range and polished copy across campaigns and channels
• Strong command of language, storytelling, and voice with close attention to detail
• Experience working across marketing, product, and design teams
• Able to take ideas from first concept to finished work in fast, iterative settings

Nice to have

• Built or scaled global brand voice and editorial systems
• Writing experience for motion, digital, and experiential formats
• Confident presenter who can align stakeholders on creative direction
• Curiosity about AI and its role in shaping cultural conversation