Country Lead, Business Marketing, UK

The role

This role sits within the European country marketing team and leads advertiser-facing marketing for the UK client-direct base. It works alongside UK Sales leadership and a separate agency-focused marketing lead, and draws on regional and global specialists.

What you would do

• Write an annual UK marketing plan tied to local commercial priorities.
• Shape a UK-specific positioning and value story, adapting global messaging into local programmes.
• Work with Sales and revenue teams to decide which audiences and verticals deserve investment.
• Share successful UK initiatives with regional and global peers to inform wider growth.
• Run full-funnel programmes across events, digital, partnerships, content and account-based marketing.
• Ensure leads are captured, nurtured and measured with Sales and ops, using results to improve conversion.
• Track UK advertising trends, competitor moves and advertiser needs, turning them into guidance for teams.
• Plan a yearly calendar of customer-facing industry, owned and executive events, measuring their pipeline impact.
• Manage the UK B2B marketing budget and define success measures for spend.

What they asked for

• Seven or more years of B2B marketing experience, ideally in tech, digital media or advertising.
• Solid grasp of how UK brands, agencies and media platforms operate.
• Track record delivering integrated market strategies linked to revenue goals.
• Comfortable making data-backed decisions and connecting activity to pipeline and growth.
• Strong storyteller who converts customer and market insight into programmes.
• Equally capable of setting strategy and doing hands-on execution.
• Experienced at coordinating many specialist teams toward a shared outcome.
• Confident working with senior Sales leaders amid competing priorities.
• Fluent in English.