Senior Product Marketing Manager - New Products

The role

This role sits inside Ramp's new-products effort, where offerings are still being defined and the market path is not yet mapped out. The hire works alongside Product and Engineering from early concept stages to determine audience, narrative, and commercialization approach, owning the full business picture from problem definition through retention.

What you would do

• Feed customer, market, and competitor findings into product choices before the roadmap locks
• Pin down the target segment, core workflow, and the differentiators worth building around
• Establish the canonical positioning, messaging, and proof points that explain the product clearly
• Design the early go-to-market plan spanning channels, sales and self-serve paths, and launch sequencing
• Coordinate cross-functional partners on one launch strategy with measurable success criteria
• Build the programs and feedback loops that convert interest into pipeline, activation, and expansion
• Run direct buyer and user discovery and translate the insights into product and GTM decisions
• Define and track the scorecard of leading and lagging metrics, then recommend next steps

What they asked for

• Six or more years in B2B software marketing, product management, growth, or a comparable product-driven commercial role
• Track record taking a new product, category, or business line from early discovery through adoption
• Evidence of shaping product direction using data from customers, the market, and competitors
• Sharp customer research instincts, able to separate one-off requests from lasting demand signals
• Comfortable learning intricate systems and discussing them with both engineers and executives
• Excellent writing and speaking skills across narratives, leadership memos, and sales enablement
• Working knowledge of metrics such as activation, retention, pipeline conversion, and revenue
• Track record driving outcomes through senior peers without direct reporting authority
• Self-directed and comfortable building early versions amid uncertainty, then iterating quickly
• Daily fluency with AI tools for research, analysis, and drafting

Nice to have

• Background in fintech, payments, accounting software, developer tools, data infrastructure, or AI
• Prior experience scaling a product from early incubation to market fit and commercial traction
• Exposure to both self-serve and enterprise sales motions
• Hands-on involvement in pricing or packaging choices
• Previous stint as an early-stage marketer, PM, or operator in a fast-changing product group