Head of Product Marketing

The role

This executive role leads the full product marketing function at Plaid, a fintech infrastructure company selling to developers and financial institutions. The leader defines how PMM is structured and governed, owns the core product story, and works closely with product, go-to-market, and executive leadership. The position also carries direct management of senior PMM leads.

What you would do

• Design and run the PMM structure across product areas and industry verticals.
• Document the operating model and set explicit boundaries on what PMM will and won't handle.
• Define how PMM collaborates with product, GTM, marketing, and communications teams.
• Build KPI frameworks that connect marketing output to revenue outcomes.
• Own the company-wide product narrative and enforce consistent positioning and naming.
• Partner with product on market-fit planning and with GTM leaders on quota, sales cycle speed, and industry campaign impact.
• Oversee launch execution and post-release optimization.
• Hire, coach, and evaluate senior PMM leads while raising performance and leveling standards.
• Advise the CMO, CEO/CPO, COO, and sales leadership and represent PMM in executive forums.

What they asked for

• At least a decade leading product marketing at fast-growing B2B software companies.
• Has directly led large, layered teams of 15 or more people.
• Previously led PMM at a B2B software business of comparable scale.
• Track record of building and leading a strong group of product marketers.
• Experience handling marketing complexity across multiple products, customer segments, and buyer types.
• Startup or small-company leadership background showing hands-on building ability.
• Humble, emotionally intelligent leadership style.

Nice to have

• Background in payments, credit, fintech, or bank startups.
• Experience selling to or marketing toward financial institutions.
• Marketing experience in regulated industries.
• Time spent in founder-led organizations.
• Experience running product marketing rebrands.