AI Marketing Technologist Lead

The role

This lead-level role sits within Plaid's Marketing Operations group, which builds the systems and processes that help the marketing organization run efficiently and scale. The person owns the strategy for bringing AI into marketing workflows and builds the agents and automations that carry it out. The role works closely with BI, GTM Ops, and Web Engineering, and reports into a team focused on pipeline growth and marketing efficiency.

What you would do

• Set the direction for where AI can raise marketing efficiency, scalability, and results
• Build and launch AI-driven agents and automations for marketing processes
• Assess new AI tools and turn emerging capabilities into usable marketing applications
• Coordinate with Marketing, BI, GTM Ops, and Web Engineering to roll out and expand AI-enabled workflows
• Guide teams through the shift from hands-on execution to supervising AI-assisted systems
• Improve the marketing tech stack, covering AI tooling, integrations, data pipelines, and automation infrastructure
• Create secure, automated marketing systems from scratch that cut manual effort

What they asked for

• Bachelor's degree in a relevant field or equivalent hands-on experience
• Practical history building and deploying AI-driven workflows or marketing agents
• Track record of leading organizational change and getting teams to adopt new tools or operating models
• Solid working knowledge of LLMs, prompt design, and AI automation platforms
• Deep familiarity with marketing automation platforms, including campaign build-out, workflow management, and testing
• Skilled in SQL and BI visualization tools, able to analyze large datasets and turn findings into recommendations
• Strong analytical and systems-level thinking for spotting inefficiencies and designing scalable fixes
• Effective communicator who can manage stakeholders and influence across several functions
• Organized, detail-oriented, and able to juggle several initiatives in a fast-moving environment
• Works well amid ambiguity and rapid change, with a self-starting, improvement-focused attitude