Field Marketing Manager

The role

This role sits within a two-person field marketing team and owns both third-party sponsorships and company-hosted events aimed at senior buyers. The manager partners with sales, product marketing, growth, and partnerships to pick audiences and tie each event to measurable revenue outcomes.

What you would do

• Shape field strategy alongside a peer, splitting the portfolio by priorities, territories, and launch goals
• Design each program around a defined audience, objective, conversion path, and follow-up sequence
• Vet conference and sponsorship options, recommend investments, and handle negotiation and activation
• Plan and run executive dinners, vertical roundtables, roadshows, customer workshops, and hackathons
• Coordinate with sales on account lists, meeting targets, outreach, and handoff of inbound leads
• Oversee vendors, venues, budgets, staffing, and contingency plans for each event
• Pair with cross-functional teams to extend events through pre- and post-event campaigns
• Track funnel progression from invitation through revenue and report cost per attendee and program return

What they asked for

• Five or more years in field and event marketing, preferably at B2B SaaS or enterprise tech companies
• Background building a mixed portfolio of sponsorships, conferences, and owned field programs with pipeline results
• Comfortable switching between strategic planning, vendor work, executive hosting, on-site work, and analysis
• Able to handle both small executive gatherings and large conferences, roadshows, or customer events
• Works well with a peer, shares context, and covers for each other without needing credit
• Builds rapport with senior executives, customers, prospects, and internal teams alike
• Clear writer and speaker who can produce event narratives, executive briefs, and campaign plans
• Numerically disciplined, able to set targets, manage budgets, and report sourced and influenced revenue from CRM data
• Organized and steady under pressure, making quick calls when on-site plans shift
• Able to travel frequently for events and activations

Nice to have

• Deeper expertise in either sponsorships or owned events, with interest in working across both