Demand Generation Lead

The role

This lead-level IC role sits within the go-to-market team and carries end-to-end ownership of pipeline creation for Perplexity's enterprise and business offerings. The person works alongside sales, product marketing, and revenue operations, operating with significant independence in an early-stage setting where many processes are still forming.

What you would do

• Own the full demand strategy, from top-of-funnel enterprise growth through to revenue conversion
• Build and run an automated, AI-assisted demand system covering programmatic outreach, personalized sequencing, intent targeting, and workflow automation
• Plan and execute campaigns across paid, organic, account-based, event, partner, and newer channels, testing constantly and scaling what works
• Define targeting and segmentation for key enterprise buyers such as IT leadership, executives, developers, and AI decision makers
• Refine the marketing-to-sales handoff in collaboration with product marketing, sales, and revenue operations teams

What they asked for

• At least five years scaling several growth channels at a fast-moving startup with a clear record of revenue gains
• Hands-on interest in creating in-house AI-powered outbound systems, personalization at scale, and rapid experimentation tooling
• Strong analytical discipline, including SQL, attribution modeling, and BI platforms such as Looker, Omni, Hex, and Tableau
• Self-directed operator who builds own dashboards and metrics and moves quickly in ambiguous, early-stage conditions