Associate Product Marketing Manager

The role

This individual contributor role sits within product marketing and acts as the link between the product team's internal knowledge and what external users need to learn. The person absorbs every feature in depth, builds the instructional assets, and runs live sessions. Success is measured by how well education efforts move users toward activation and long-term use.

What you would do

• Stay ahead of the product by testing new features immediately, building real workflows, and keeping close ties with engineering and design
• Distill complicated capabilities into plain, exact descriptions covering function, usage scenarios, and value
• Plan and run webinars from script to live demo to post-event follow-up, including onboarding tracks and deep dives
• Produce instructional content such as walkthrough guides, demo sequences, video tutorials, and reusable use-case collections
• Track where people get confused or stall, keeping teaching material tied to observed behavior
• Connect education output to activation, adoption, and retention metrics and run quick tests to refine format and delivery
• Coordinate cross-team tasks and timelines so each product reaches market on schedule

What they asked for

• Roughly two to three years in product marketing, customer enablement, partner development, or an adjacent field, preferably at a fast-scaling tech company; equivalent proven results are accepted
• Track record of condensing technical ideas into precise, verifiable messaging that works for beginners, advanced users, and administrators alike
• Deep curiosity about software: explores every option, tries every feature, and explains it at least as well as its builders
• Strong instructional and narrative skills grounded in evidence, including summarizing a feature in one sentence and showing it live
• Fast learner who picks up unfamiliar products and subject areas quickly and keeps improving at a rapid pace
• Comfortable providing clear direction in fast-moving, unclear conditions