OpenAI

Content Designer

Senior-level content designer shaping language, naming, and content systems for AI-driven ChatGPT product experiences across San Francisco or New York.

The role

This role sits within the ChatGPT team alongside product designers, researchers, and engineers, owning content direction for new and experimental features. The person shapes how users understand and trust AI outputs, building the standards and systems that guide language across multiple OpenAI products.

What you would do

  • Guide content direction for priority product areas, from initial framing and information layout through final microcopy and launch refinement
  • Establish concepts, user mental models, and terminology, and flag points where comprehension or user trust could falter
  • Devise naming and language conventions for unfamiliar or experimental AI features
  • Build reusable content frameworks, voice guidelines, terminology references, and domain playbooks that other teams can adopt
  • Maintain shared language resources such as glossaries, component libraries, review processes, scoring criteria, and quality guidance
  • Apply AI-assisted tooling to speed up prototyping, component work, and iteration cycles
  • Set expectations for machine-generated interface text, covering templates, tone limits, and quality scoring
  • Run user research to learn how people interpret content, what they expect, and where they feel confident
  • Coach designers and cross-functional partners on content design practice and clear product communication
  • Strengthen team norms, planning cadence, and repeatable working methods for content design

What they asked for

  • Five or more years leading content design on large software products, including shipping strong work in new or unclear product territory
  • Ability to measure and articulate how content quality affects comprehension, trust, and adoption
  • Experience building scalable content systems and governance for naming, terminology, voice, UX writing, and QA
  • Working knowledge of localization practices and effective collaboration with localization partners
  • Experience defining and evolving voice and tone across a connected set of products
  • Skill in translating complex inputs from research, policy, and engineering into clear product experiences
  • Hands-on experience with, or strong interest in, prompting, generated content, evaluation methods, and UX tooling

Nice to have

  • Enjoys building content operations that help teams ship faster
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