Head of Demand Engine

The role

This leadership seat owns the end-to-end demand machinery that converts product narratives, customer evidence, and market timing into qualified pipeline. It spans AMER and global scope, coordinating with product marketing, paid execution, and field events teams while standardizing how programs are planned and measured across regions.

What you would do

• Own the planning cadence, calendar, and review rhythm for demand programs across target segments and offers
• Convert product narratives, content, and customer evidence into multi-channel programs that work across regions
• Run a fast testing loop, raising the quality bar and shifting budget toward proven results
• Set global direction for paid digital strategy and hold accountability for goals while the paid team executes
• Direct digital demand efforts spanning webinars, email, web, review platforms, and nurture, launching new formats where useful
• Align with marketing operations and revenue operations on ROI methodology, attribution, forecasting, and qualification definitions
• Grow account-based and partner marketing capabilities as those motions mature
• Hire, coach, and develop the demand and digital demand teams

What they asked for

• Proven history of building B2B demand programs that produce qualified pipeline at scale
• Clear creative and strategic judgment, backed by named programs that succeeded on audience, offer, and execution
• Hands-on command of paid, lifecycle messaging, owned web, live sessions, and integrated campaign design
• Disciplined experimentation habits that convert findings into repeatable systems and budget decisions
• Analytical fluency to partner with ops and revenue teams and turn figures into concrete recommendations
• Credibility with sales and senior leaders, including a firm point of view and willingness to make tough calls
• Track record leading and growing high-performing teams in a rapidly changing environment
• Prior work across geographies or a demonstrated drive to build programs globally
• Comfort operating when processes are still being defined

Nice to have

• Background designing account-based marketing initiatives
• Experience with partner and ecosystem go-to-market programs
• Exposure to both self-serve and sales-led acquisition models