Enterprise Product Marketing, GTM

The role

This role sits within Notion's enterprise product marketing group and owns the material sales and customer success teams use to compete, justify value, and close business. The lead builds the central reference for competitive insight, creates quantified value tools for executive buyers, and runs recurring training that keeps go-to-market staff current on market dynamics.

What you would do

• Run the competitive intelligence function, covering research sources, synthesis, publishing rhythm, and upkeep of the internal competitor reference.
• Craft positioning, messaging, battle cards, and objection-handling material for priority rivals.
• Produce sales-ready collateral including executive summaries, ROI and total cost comparison tools, and change-management frameworks.
• Maintain accredited value assets such as calculators, business case templates, and reusable impact statistics for sellers and CS.
• Work with Sales Enablement on trainings, certifications, office hours, and deal-desk support to drive adoption.
• Launch competitive initiatives timed to product news, announcements, and category discussions.
• Build and run a segment-spanning win/loss program in Salesforce and Gong with quarterly findings and recommendations.
• Create AI value narratives and proof points aimed at business buyers and buying committees.
• Track results such as win rate, sales cycle speed, displacement, content usage, and influenced ACV.

What they asked for

• Six or more years in B2B product marketing with real ownership of enablement, competitive work, and business value strategy.
• Track record of building competitive programs or ROI frameworks that measurably improved win rates or deal speed.
• Able to turn technical features into clear differentiation and quantified value for executive audiences.
• Strong writing, storytelling, and live teaching skills for both senior leaders and hands-on practitioners.
• Works effectively across Sales, Customer Success, Product, Demand Generation, and Revenue Operations.
• Analytical, measurement-driven approach to instrumenting and iterating several programs at once.
• Need not be an AI specialist, but shows genuine interest in picking up AI tools to improve output.

Nice to have

• Background in work management, collaboration software, knowledge management, or nearby categories.
• Experience building ROI or TCO models and running executive value assessments.
• Hands-on history running win/loss analysis with Salesforce, Gong, or similar enablement platforms.