APAC Digital Marketing Manager

The role

This role sits within the regional marketing organization and owns digital pipeline generation across Asia-Pacific markets. The person reports to the APAC Head of Marketing and works alongside both regional marketers and the global digital team. Location can be Tokyo or Sydney.

What you would do

• Set the APAC digital channel plan and run execution to produce sales pipeline across priority countries and segments
• Coordinate with global teams so APAC markets get represented in English-language paid campaigns on major social and search platforms
• Manage agencies or freelancers handling local ad platforms in Japan and South Korea and tune performance for each market
• Introduce AI into the creative, localization QA, experimentation, and reporting workflow without lowering quality standards
• Direct culturally adapted creative production, especially for high-context Japanese audiences
• Build segmented email nurture programs and decide which global sequences can be reused versus rebuilt regionally
• Oversee APAC demand generation reporting with consistent funnel definitions and present insights to regional and global leaders

What they asked for

• Proven record running B2B demand generation in APAC with clear sense of what performs in each market
• Hands-on experience with paid social, paid search, and lifecycle channels such as webinars and email automation
• Working knowledge of Japanese and Korean local ad platforms and the broader sales and marketing technology stack
• Ability to brief, review, and improve localized creative so it avoids literal translation that hurts results
• Active, practical use of AI tools to speed up testing, insight generation, and creative work
• Native or professional-level written Japanese, business-level English, and experience selling to Japanese B2B buyers
• Strong B2B website conversion skills covering messaging, lead capture, testing, attribution, and regional SEO

Nice to have

• Experience working with sales leaders on pipeline targets and funnel definitions
• Background running multi-country experiments with shared measurement and learning rollups
• A personal AI-driven digital marketing project to share