Senior Marketing Manager II, Canada

The role

This remote role sits within Instacart's Consumer Growth and Partnerships Marketing group and reports to its director. The person sets Canada's marketing direction and carries execution across campaigns, partner relationships, and agency work. It blends brand and performance goals on a small, fast team.

What you would do

• Shape the Canada marketing direction and win executive sign-off
• Act as the single accountable lead for executing that strategy across teams and agencies
• Manage brand partnerships and agency relationships, including recommending new ones
• Turn consumer, category, and competitor research into growth recommendations for Canada
• Run the Canadian influencer program with media and agency partners
• Make sure Canadian-facing content is accurate, culturally fitting, and on brand
• Track the monthly Canada marketing budget so spending stays on schedule and precise

What they asked for

• 10+ years building brand and integrated campaign work, ideally at a US consumer tech firm expanding into Canada
• Ability to turn business objectives into strong brand stories and standout campaigns
• Hands-on fluency in briefs, working with channel and agency leads, and measuring results
• Willingness to move between high-level strategy and detailed hands-on execution
• Clear communicator who can defend strategy to VPs and C-suite leaders
• Solid grasp of Canadian culture and regional differences, including experience reaching Quebec audiences
• Works well across functions to build consensus and lead varied teams
• Bachelor's degree or equivalent practical experience

Nice to have

• Familiarity with Québécois culture
• Bilingual English and French