Director, Enterprise Product Marketing

The role

This director-level leader owns how Instacart's enterprise platform is taken to market, spanning ecommerce, fulfillment, in-store, retail media, and AI/data offerings. The role sits between product, commercial, and marketing teams and reports into the broader enterprise business effort. It carries direct people leadership over a product marketing group and a mandate to drive measurable pipeline.

What you would do

• Build one go-to-market playbook that Product, business development, and customer success all use to win and expand deals
• Shape a distinct market identity for enterprise offerings through executive-level thought leadership and industry visibility
• Lead and develop a four-person product marketing team embedded within the commercial organization
• Run integrated demand programs across live events, paid channels, content, press, webinars, and alliances that feed sales conversations
• Create regional launch strategies to support enterprise expansion into new geographies

What they asked for

• Ten or more years of B2B marketing at a software company, including product marketing across several product lines
• Prior experience managing and growing marketing staff
• Track record running full-scale, multi-channel campaigns that generate awareness and qualified leads
• Ability to turn technical subject matter into compelling stories for senior executives, including C-suite audiences
• Skill building positioning, messaging frameworks, and thought leadership that feed sales enablement
• Capacity to juggle several high-stakes initiatives and influence peers without formal authority
• Comfort working independently and within fast-changing, high-growth conditions
• Strong working proficiency in Google Slides and familiarity with core marketing analytics

Nice to have

• Prior marketing work with grocery retailers or grocery-focused audiences, including their sales cycles
• Experience serving buyers across company sizes, from large enterprises to small businesses
• Background at a fast-scaling startup or growth-stage company
• Hands-on technical fluency that helps partner with product and engineering