AI Solutions Lead, Marketing

The role

This remote Canadian role sits inside Instacart's Marketing organization as its first dedicated AI solutions position. The person diagnoses slow or broken processes across the department and rebuilds them into AI-driven systems, while also linking together teams that own AI objectives.

What you would do

• Find slow, hand-driven workflows across Marketing and rebuild them using AI from the foundation up
• Take projects end to end: map the current state, design, build, launch, and quantify the change
• Early projects include automating leadership reporting, streamlining campaign launches, and an AI checker for creative briefs
• Build reusable components that other teams can adapt and extend
• Maintain an intake process to rank incoming requests and decline low-value ones
• Drive adoption through change management, internal case studies, and demonstrations
• Chair the forum where AI key-result owners align, remove blockers, and keep a regular rhythm
• Partner with goal owners to resolve vendor delays and capability gaps

What they asked for

• Seven or more years in marketing operations, strategy, or a closely related field
• Track record of shipping AI-enabled workflows with measurable outcomes
• Daily hands-on use of leading AI assistants, including writing dependable prompts for production use
• Experience designing multi-agent or orchestrated systems that run with limited human oversight
• Adoption-focused mindset, owning whether what gets built is actually used
• Ability to communicate progress clearly to audiences from individual contributors to the CMO
• Judgment to tell stakeholders when a problem is poorly suited to AI or the build cost is too high

Nice to have

• Structured method for quickly evaluating AI vendors and tools, including side-by-side pilots and clear selection decisions