GitLab
Lead Product Marketing Manager, Pricing and Packaging
Lead IC owning pricing and packaging messaging and sales enablement, translating tier and monetization changes into field-ready tools across all customer segments.
Captured June 2026Closed as of Oct 11, 2026 ↗
The role
This individual contributor role sits in the solutions product marketing group and turns pricing and packaging decisions into messaging and enablement that go-to-market teams can use. The person works alongside peers covering DevOps, security, and AI to keep the commercial story consistent across tiers, add-ons, and usage models. The role is fully remote and asynchronous, with a stated expectation that about half of the time is spent in customer and rep meetings.
What you would do
- Shape the go-to-market plan and enablement program covering pricing across the full product line, for self-serve, assisted, and enterprise buyers.
- Craft the narrative behind the pricing philosophy and how each monetization move should be framed for buyers.
- Plan launch preparation for price and package changes, including rep training, customer notices, and alignment with website and campaign flows.
- Measure post-release pricing performance through adoption data, customer input, and field reports, then recommend next steps to product, monetization, and finance teams.
- Produce enablement materials such as sales playbooks, tier comparison guides, objection responses, competitive price positioning, value and cost-of-ownership calculators, and interactive quoting tools.
- Spend roughly half the week on customer and rep-facing calls to learn which pricing questions are blocking deals.
- Publish thought leadership on platform economics, usage-based models, and value-driven pricing through articles, webinars, and talks.
- Run cross-team initiatives to improve how pricing is explained and executed, and coach peer PMMs toward consistent commercial messaging.
What they asked for
- Several years of pricing-led product marketing in B2B SaaS or enterprise software, including enablement for complicated offerings.
- Track record converting pricing updates into repeatable sales tactics such as messaging, plays, deal guidance, and objection handling that reduce confusion.
- Solid grasp of SaaS revenue models like per-seat, consumption, and outcome pricing, and the ability to connect those mechanics to customer value across channels.
- History of working with product, sales leadership, finance, and revenue operations to surface pricing pain points, confirm launch readiness, and keep guidance current.
- Willingness to spend much of the week in customer and sales meetings and use those conversations to sharpen messaging.
- Able to build ROI and TCO models and apply competitive context to commercial narratives.
- Clear communicator who can explain pricing to reps, partners, buyers, and executives alike.
- Uses win/loss reviews, sales notes, pricing data, and market research to refine enablement over time.
- Works independently in a fully remote, asynchronous setup with self-driven learning and strong follow-through.
Selected employer postings. AI-assisted summaries may contain errors. This is not a market-wide sample. Independent of the companies listed.