Lead Product Marketing Manager, AI

The role

This role leads the market narrative for GitLab's agent-oriented AI offerings, sitting between product, market insight, and revenue strategy. The person works largely autonomously with product, engineering, sales, customer success, and marketing teams, and operates as a senior contributor within the Core Platform product marketing group.

What you would do

• Build end-to-end go-to-market plans for the AI agent platform and related capabilities
• Craft positioning and messaging for distinct buyer personas, from platform engineering leaders to developers
• Design go-to-market approaches and pricing for consumption-based AI offerings
• Lead launches of new AI capabilities, agent workflows, and monetization models
• Produce sales enablement assets such as playbooks, objection guides, and pricing comparisons
• Develop external thought leadership drawn from hands-on use of AI agents
• Coordinate cross-functional initiatives with sales, product, growth, and marketing

What they asked for

• Several years of product marketing work on complex technical B2B SaaS products, including usage-based or consumption pricing
• Working knowledge of AI/ML concepts, agentic workflows, LLM orchestration, and the software delivery lifecycle
• Ability to position unified platforms against fragmented toolchains and tool-specific AI assistants
• Experience serving large enterprise buyers navigating AI adoption
• Track record launching products or pricing models and measuring pipeline and revenue impact
• Strong written and verbal communication for both technical and business audiences
• Self-directed, data-driven working style with minimal supervision needed

Nice to have

• Experience across several DevSecOps domains
• Familiarity with the AI coding tools landscape
• Background in MLOps, platform engineering, or developer experience