GitLab

Lead Global Marketing Campaigns Manager

Senior individual contributor who directs GitLab's worldwide upsell and expansion campaigns while redesigning how the global campaigns team plans, runs and measures its work.

Captured June 2026Closed as of Oct 11, 2026 ↗

The role

This role sits in GitLab's Global Campaigns team, which handles integrated strategy linked to product and go-to-market goals, while Regional Campaigns carries it out locally. The person will rework the function's operating model and use the upsell and expansion portfolio as the first showcase. Close collaboration with Product, Growth, Sales and executive leaders is expected.

What you would do

  • Shape a new operating model for global campaigns covering strategy, scoping, resourcing and performance tracking
  • Create reusable frameworks, playbooks and measurement approaches for the wider campaigns group
  • Set direction for the worldwide upsell and expansion campaign portfolio
  • Influence packaging, pricing and go-to-market timing together with Product, Sales and Revenue leaders
  • Coordinate with regional, localization and international teams so campaigns adapt to AMER, EMEA, APAC and LATAM
  • Run visible multi-tier, multi-audience campaigns, including new motions with undefined success measures
  • Manage attribution, incrementality tests, funnel analysis and budget allocation for expansion programs
  • Coach senior and lead campaign managers and lift quality standards
  • Present results and priorities to executives as clear business stories

What they asked for

  • Extensive B2B SaaS marketing background leading campaign strategy for product-led growth, expansion or upsell
  • Past work reshaping how a marketing team plans, executes and measures, beyond running campaigns
  • Experience scaling campaigns across several regions alongside regional go-to-market partners
  • Record of driving ambiguous, multi-quarter initiatives from opportunity discovery through measurement
  • Ability to sway VP and C-level leaders across Product, Growth, Sales and Marketing
  • Analytical strength with budget ownership, using attribution, incrementality, cohort and funnel analysis
  • Technical comfort with developer, DevOps or platform engineering audiences
  • History of setting function standards and mentoring senior contributors
  • Familiarity with marketing automation, CRM and analytics tools for measurement and experimentation

Nice to have

  • Background in DevOps, developer tools or open source
  • Experience across product marketing, growth and lifecycle marketing
  • Previously helped improve how a campaigns team operated
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