Senior Creative, Social

The role

This position sits within the brand marketing studio and partners closely with the social team at a company whose social channels have gained wide cultural attention. The person blends content making, copywriting, and art direction, moving quickly from a spotted trend to a finished piece, and helps lift the overall quality of daily social output.

What you would do

• Convert online moments into concepts that extend past the feed, such as stunts, signage, products, mascot cameos, pop-ups, and partner projects
• Give practical, specific critique to social creators so their work feels more distinctive, timely, and on-brand
• Take ambitious creative from initial spark to launch within roughly two weeks when the cultural window is short
• Spot emerging memes, fandoms, and cultural events where the brand can add value in an unexpected way
• Produce original short posts, videos, and memes personally when a quick, native piece is the best answer
• Guide the evolution of the brand's voice, visual identity, characters, and humor across major social platforms
• Coordinate with social, brand, design, production, PR, partnerships, and legal to decide what gets made and how fast
• Pitch ideas at every level of detail, from brief Slack messages to complete presentation decks

What they asked for

• At least seven years of experience producing culture-aware work for social platforms, brands, agencies, media outlets, or a personal following
• A portfolio showing content that stops the scroll and concepts large enough to outgrow the feed
• Deep familiarity with internet culture and the judgment to separate a rising trend from one that is fading
• A developed perspective on what strong social creative looks like today and where it is headed
• Solid copywriting ability plus a strong eye for art direction, visual design, and visual storytelling
• Proven skill in short-form video, covering concepting, directing, and seeing production through
• Track record of carrying cultural insight into experiential work, earned-media stunts, out-of-home, products, or partnerships
• History of giving direct, constructive critique that helps other makers strengthen concepts and execution
• Ability to move between big-picture strategy and hands-on making without hesitation
• Good creative judgment, a humble working style, and a talent for improving work through group input
• Willingness to live in or relocate to the Pittsburgh or New York office

Nice to have

• Experience spanning both internal brand teams and outside agency or studio work
• Sincere enthusiasm for the company's mission, product, and cast of characters