Senior Creative Director, Marketing

The role

This role sits within the Marketing function and reports to the Head of Brand Marketing. It owns the creative vision for brand building and campaigns spanning social, partnerships, and user acquisition, and oversees the creative leaders beneath it. The position works across Brand Marketing, Growth, International Marketing, Product, Design, and BD, plus global agencies.

What you would do

• Steer all creative output in marketing so it supports company strategy and moves brand and business numbers
• Coach and develop a group of creatives while keeping a high standard for craft and encouraging varied perspectives
• Take early ideas through to full campaign concepts across social, video, live events, and partnerships
• Co-write creative briefs with Brand Marketing and weigh strategic tradeoffs to produce culturally relevant brand work
• Set up an in-house performance creative studio alongside Growth Marketing to support user acquisition worldwide
• Manage the global agency roster with Country Marketing, setting scope, standards, and handoff expectations
• Review creative quality at every project stage and make timely decisions that protect pace and quality
• Bring in industry trends and new platforms, and define how on-brand work and brand success are judged

What they asked for

• Prior brand or creative work that includes leading other creative leads
• A record of delivering integrated campaigns at varying budget sizes to a high standard
• Ability to set direction, persuade senior leaders, and tie creative choices to strategy, targets, and return
• History of converting insight into culturally powerful ideas and steering cross-functional teams from concept to launch
• Strong communication and feedback habits, distilling complex matters and making quick, sound judgments
• Track record managing agencies and outside partners across several markets while improving quality and speed
• Able to work from, or move to, New York City or London, UK

Nice to have

• Experience with IP-driven brands
• Global brand leadership spanning several regions and cultures
• Portfolio showing top-tier craft and storytelling that generates earned media rather than relying on paid distribution
• Fluency with social platforms and creator communities, turning cultural signals into brand concepts
• Experience setting up repeatable creative processes with marketing, product, and design teams