Head of Field and Partner Marketing

The role

This leader heads the worldwide field and partner marketing group, owning regional go-to-market strategy for the sales-engaged and partner-led side of the business. The role sits alongside the self-serve product-led team and bridges PLG usage into larger sales-led deals.

What you would do

• Set the vision and metrics for direct field pipeline and indirect partner-sourced revenue worldwide
• Lead integrated demand generation for mid- and bottom-funnel acquisition campaigns
• Direct content and customer marketing that supports adoption, advocacy, and retention
• Build joint go-to-market programs with major AI and productivity platform partners
• Expand marketing reach through distribution networks and cloud marketplaces
• Create and scale a formal account-based marketing framework with account tiering
• Coordinate with product and self-serve teams to turn high-usage accounts into enterprise deals
• Oversee regional events, customer advisory boards, and executive engagement programs
• Manage and grow a distributed team across integrated, field, partner, and campaigns functions

What they asked for

• 10+ years of B2B marketing with growing leadership across field, partner, and demand generation
• 5+ years leading multi-disciplinary marketing teams, including demand, content, or customer marketing
• Track record running joint marketing with large technology platforms, SaaS alliances, or AI ecosystems
• Experience working closely with sales and partner leaders in a multi-tier go-to-market setup
• Strong grasp of long B2B sales cycles, buying groups, and revenue attribution
• Data-driven approach using pipeline, win-rate, velocity, and ROI measurement

Nice to have

• Experience in a hybrid model that uses product usage signals to feed sales and partner pipelines
• Experience across multiple regions balancing global consistency with local nuance
• Familiarity with PRM, CRM, marketing automation, and ABM or intent data tools
• Understanding of the AI landscape, developer tooling, and cloud productivity
• Strong executive communication and influence skills