Cursor

Product Marketing Manager

Product marketer at an AI coding tool maker who shapes positioning, runs launches, and crafts developer-facing stories while influencing what the product team builds.

The role

Cursor is a small, flat company building an AI-powered coding tool for professional programmers. This product marketing role works alongside product, engineering, go-to-market, and developer relations. The person shapes both what ships and how it is presented to developers.

What you would do

  • Drive go-to-market planning from start to finish for new capabilities and big releases
  • Produce launch assets such as blog posts, landing pages, demos, and videos
  • Work with product and engineering to confirm a feature fits market needs before it ships
  • Craft distinctive positioning and narratives that make AI-driven developer workflows easy to grasp
  • Team up with developer relations on guides, use cases, and comparisons that showcase genuine power-user workflows
  • Equip sales and field teams with messaging and materials that convey value and handle objections
  • Test new developer channels like Twitter/X, GitHub, and YouTube, and run funnel experiments with the growth team
  • Interview users and study competitors to feed insights back into product and marketing choices

What they asked for

  • Minimum of three years in a related function such as product marketing, product management, growth, consulting, or banking, ideally within developer tools or SaaS
  • Solid technical instincts and ease discussing developer tools with engineers and other technical readers
  • Good product judgment, able to debate product direction and respectfully disagree
  • Excellent writing and speaking skills, making hard ideas accessible without oversimplifying
  • Strong ownership, carrying work from concept through delivery and refinement
  • Comfort working amid rapid change and uncertainty
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