Product Marketing Manager, Prime & Markets

The role

This individual-contributor product marketing role belongs to Coinbase's Institutional group and covers the Prime and Markets lines. The person turns intricate trading and market-infrastructure features into clear messaging and launch plans for hedge funds, asset managers and market makers, working alongside several internal teams.

What you would do

• Define the story and positioning for Prime and Markets offerings covering spot, derivatives, cross-margin, execution and liquidity
• Test messaging with internal partners and clients so it holds up with sophisticated buyers
• Run go-to-market for large launches, from readiness through client announcements, timing and events
• Create field-ready assets such as talk tracks, FAQs, battlecards and demos grounded in actual deal objections
• Work with sales and coverage teams to make technical features understandable and feed market insight into roadmap discussions
• Communicate which features are available, upcoming, and what clients should do, accounting for regional regulation

What they asked for

• Half a decade or more in product marketing, strategy or institutional go-to-market work
• Hands-on background in institutional trading, derivatives or market infrastructure
• History of crafting positioning and launch plans for technically dense products
• Skill at explaining liquidity, capital efficiency and market structure to professional trading firms
• Record of working across product, sales, legal and communications teams to land launches that lift client adoption
• Comfortable discussing risk, margining and execution workflows with funds and market makers
• Responsible use of generative AI with human review of outputs