Social Media Strategy Director

The role

This director-level position sets the direction for how Cloudflare is perceived across social platforms, developer communities, and web-based content. It works closely with senior executives and teams such as Legal, Product, Policy, and Investor Relations, and also helps steer the company's public response during major internet incidents.

What you would do

• Set the long-term vision and distinctive voice for the company's official social and digital channels
• Help senior leaders build and grow their personal online profiles around industry themes
• Run official accounts on X, LinkedIn, YouTube and similar sites while moving into newer platforms and technical forums
• Turn advanced technical achievements, such as network engineering and quantum-safe encryption, into approachable creative content
• Guide the digital side of crisis handling so responses to large internet events are quick, honest, and correct
• Build measurement systems for sentiment, share of voice, and engagement, then refine tactics using the findings
• Lead and coordinate the social and digital team while aligning stakeholders across the business

What they asked for

• At least a decade working in corporate communications, digital strategy, or journalism-style brand storytelling
• Four or more years managing strong social or digital teams within B2B technology or SaaS
• Enough technical understanding to talk credibly with engineers and product staff about cloud and security topics
• Hands-on familiarity with the norms and culture of LinkedIn, X, Reddit, YouTube, and Threads
• Sound editorial instincts for timing, tone, and delicate geopolitical or security subjects
• Track record of influencing partners across Legal, Product, Policy, and Investor Relations

Nice to have

• Past work in technology journalism or communications for an open-source project
• Visible involvement in the tech community through a portfolio, blog, or personal projects
• Real passion for a faster, safer, more dependable internet