Product Marketing, GTM

The role

This hire will establish the product marketing discipline at Clay, reporting to the Head of Product Marketing. The role sits at the intersection of sales, growth, GTM operations, and enablement, shaping how revenue teams position and sell the product across customer segments. The person will also grow the function over time by bringing on and coaching additional marketers.

What you would do

• Write the core company narrative, messaging frameworks, and competitor comparison cards for revenue teams
• Maintain sales collateral such as decks, talk tracks, leave-behinds, and quarterly review templates
• Research buyer profiles and competitive dynamics to sharpen messaging and help teams win head-to-head
• Design training and materials that help sales and customer success staff run better conversations
• Find stalled points in the sales pipeline and fix them with targeted messaging, content, and campaigns
• Build expansion plays that encourage existing customers to adopt more and invest further
• Produce customer stories, case studies, and reference programs that support deals
• Turn complicated ideas into brief, sticky talking points reps can easily repeat
• Apply AI tools, including Clay, to streamline recurring work

What they asked for

• At least five years of product marketing experience at B2B SaaS companies, ideally serving mid-market and enterprise buyers
• Working knowledge of how buyers evaluate and purchase, plus how sales cycles and expansion work
• Ability to diagnose a revenue funnel and recommend improvements
• Strong written and visual communication skills for both internal and customer-facing material
• Track record of acting as a dependable advisor to go-to-market leaders on revenue initiatives
• Comfort reprioritizing high-impact work in a fast-paced setting
• Willingness to experiment with AI tooling to improve product marketing processes
• Experience working alongside marketing, sales, and customer experience teams and representing customer perspectives

Nice to have

• Prior background in sales or other revenue-facing roles