Product Marketing Lead

The role

This role sits within the Marketing team and owns how Brex's products are framed, launched, and sold to customers. The person sets narrative and positioning, then builds the creative and campaign work that moves prospects through the funnel. They work closely with Product, Sales, and Design, and operate in a hybrid setup based in San Francisco or New York.

What you would do

• Define narrative, positioning, and go-to-market plans for products and customer segments
• Learn about customers through research, sales conversations, and direct outreach to shape strategy and creative
• Plan full-funnel campaigns, product launches, and sales plays spanning acquisition, adoption, and retention
• Produce sales and marketing materials such as decks, web pages, case studies, and video
• Build training and resources with Sales Enablement to help reps close deals
• Coordinate with Brand, Design, and Events on content experiences like panels and keynotes
• Track campaign performance and adjust strategy based on the data

What they asked for

• Ten or more years of product marketing experience, ideally at B2B SaaS or fintech companies
• Three or more years leading teams or cross-functional initiatives with senior executives
• Track record turning product features into customer-focused positioning and campaigns
• Ability to find a distinctive angle and carry it across formats and channels
• Strong creative judgment and skill giving useful feedback
• Deep empathy for customers and their needs
• Working knowledge of market segmentation, personas, and journey mapping
• Hands-on operator who thinks strategically and works across functions
• Proficiency using AI tools for productivity and content creation