Brex
Lead, Social Media
Leads Brex's social channels and community presence, building an evergreen content system, editorial voice, and founder-focused engagement while managing an associate.
Captured October 2026Still open as of Oct 11, 2026 ↗
The role
This lead role sits within the Marketing team and owns the company's presence across major social platforms, connecting product news, customer stories, and cultural moments into one brand voice. It works alongside product marketing, comms, brand, and design, and includes managing a junior social associate.
What you would do
- Set the direction for social and content across several major platforms, aiming at reach and influence
- Build an ongoing content system that mixes product education, leadership ideas, customer narratives, and culture
- Plan a detailed publishing calendar that ties campaigns to platform-specific posting
- Interact with followers, founders, customers, and creators in real time to build goodwill
- Draft and refine posts, from pointed threads to quick reactive replies and visual pieces
- Turn complex data and technical topics into clear stories with partner teams
- Review performance and adjust strategy based on what audiences respond to
- Mentor and grow a social media associate
What they asked for
- Five or more years in social, content, or editorial work, ideally in fintech, software, or fast-growing tech
- Strong editorial judgment backed by a body of social or thought leadership work
- Ability to balance immediate tactics with lasting brand equity
- Deep familiarity with tech and fintech conversations on X and LinkedIn
- Skill at writing across formats, from polished pieces to fast responses
- Comfort with both building systems and handling one-on-one exchanges with executives
- Data-aware decision making that still leads with instinct
- Experience with social management software such as Sprout Social
- Experience coordinating creators and influencers
Nice to have
- Built a brand's social presence from an early stage to scale
- Familiarity with founder, fintech, and AI conversations among thought leaders, mainly on X
- Experience producing content around tech, founder, or AI news
- Ghostwriting or developing content for a founder or executive
- Run community-driven campaigns or launches led by social
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