Growth Marketing Lead, Programmatic & Video

The role

This San Francisco-based role in Brex's marketing organization is accountable for a combined brand and growth media portfolio covering programmatic display, YouTube, connected TV, online video and audio. The person will shape measurement, audience and vendor approaches while collaborating with brand, product marketing, design and analytics colleagues. It is a visible, build-oriented position that helps define the next stage of the company's paid media approach.

What you would do

• Direct strategy, budget allocation and results for programmatic display, streaming video, audio and newer digital channels
• Redesign the media operating model, including assessing and onboarding ad platforms, vendors and agencies
• Craft audience plans mixing owned data with intent, contextual, modeled and external signals
• Create the portfolio's measurement approach with analytics and data science, covering attribution, incrementality, geo and holdout experiments and brand lift
• Turn campaign goals and performance learnings into media plans, creative briefs and test roadmaps alongside brand, product marketing and design
• Scout new channels, technologies and AI-driven openings and present recommendations for quarterly and yearly planning
• Set up governance standards such as quality checks, risk controls and written procedures for programmatic buying

What they asked for

• At least 7 years of hands-on growth or performance marketing work with strong programmatic and CTV/video advertising depth
• Track record running a multi-channel media portfolio with large budgets, including planning, forecasting, optimization and scaling
• Thorough command of the programmatic landscape and leading DSPs such as DV360 and The Trade Desk, covering bidding, inventory, brand safety and vendor oversight
• Solid grasp of full-funnel B2B marketing and linking awareness-stage spend to downstream results
• Advanced skill in attribution, incrementality, experiment design, lift studies and geo or holdout testing
• Proven ability to construct audience frameworks from first-party, contextual, intent, modeled and external data
• Good creative sense and experience working with brand and creative colleagues on testing and strategy for ads
• Persuasive communicator able to sway senior leaders, drive cross-team projects and coach other marketers
• Self-directed and strategic, at ease creating new capabilities in a rapidly changing setting

Nice to have

• Background in fintech marketing or targeting finance professionals
• Exposure to product-led or blended demand models
• Experience bringing programmatic, video or CTV work in-house and refining media operating models