Brand Marketing Lead

The role

This role sits within Brex's Marketing organization, alongside growth and product marketing, and focuses on the brand side of the company. The person will guide creative direction and coordinate campaign launches that build awareness and trust, working closely with design, product, and sales teams. The position is based in San Francisco or New York and follows a hybrid schedule.

What you would do

• Plan and own the large-scale brand campaign calendar, from initial research and creative briefs through launch and post-campaign review
• Serve as the main creative strategist, turning product features and market shifts into memorable campaign concepts
• Coordinate media plans across paid social, out-of-home, connected TV, video, sponsorships, and custom content partnerships with internal planners and outside agencies
• Align product marketing, growth, communications, and design so brand work matches product launches and supports sales and pipeline
• Set up brand measurement with data partners, tracking awareness, consideration, share of voice, and lasting brand lift
• Create reusable briefing templates and playbooks that let the team move quickly while keeping the brand consistent

What they asked for

• Seven to ten or more years leading multi-channel brand work, creative strategy, or integrated marketing, preferably at fast-growing tech, software, or fintech firms or leading brand agencies
• Strong portfolio of standout campaign work that changed how the market perceived a brand
• Fluent in the modern B2B and consumer media mix, including out-of-home, connected TV, podcasts, custom partnerships, and paid social, with a sense of where target buyers spend time
• Proven at getting cross-functional partners to commit to one creative vision and execution plan
• Experienced managing agencies and media vendors, writing clear briefs and giving useful feedback
• Able to speak to both early-stage founders and enterprise finance leaders in messaging that lands with each
• Comfortable building brand lift studies and performance dashboards while leading with creative judgment
• Self-directed builder who handles ambiguity well and can set brand standards from zero