Social Media Lead

The role

This lead-level position owns Asana's presence on social platforms and treats social as a measurable growth channel rather than a secondary effort. The person reports to the Head of Global Communications and works closely with marketing, product, comms, engineering, and executive leadership. The role blends planning with personal content production, so the lead is expected to create, not just schedule.

What you would do

• Plan and run a content calendar across several major networks, aimed at awareness, engagement, and pipeline outcomes
• Shoot, edit, and publish original video, imagery, graphics, and copy, using AI tools in the creative workflow
• Design and deliver social campaigns around launches, events, and notable moments with a unified storyline
• Track what is culturally relevant versus noise, and respond quickly when a topic merits brand participation
• Bring ideas and perspective to cross-functional peers rather than waiting for briefs
• Build authentic relationships with customers, practitioners, and the wider future-of-work audience
• Coordinate with PR and comms on sensitive issues and community feedback when needed
• Use analytics to decide priorities and steer strategy across competing requests

What they asked for

• Eight to ten years of experience in social or digital marketing, ideally within a technology or B2B company
• Demonstrated history of developing original social strategy rather than following an existing plan
• Advanced familiarity with how distribution and community behavior differ across the major platforms
• Proven ability to produce video independently, from filming through editing
• Strong editorial judgment and polished writing with a clear sense of tone
• Curiosity about AI and the future of work, with the ability to translate those topics into engaging content
• Comfort reading performance dashboards and letting data inform creative choices