Field Marketing Manager

The role

This role sits on the Revenue Marketing team and sets the go-to-market approach for North American in-person and digital activity aimed at creating and speeding up sales pipeline. The manager reports to the AMER Field Marketing Lead and works closely with regional sales leaders. The posting places the role in the San Francisco office on a hybrid, office-centric schedule.

What you would do

• Plan, budget, and run North American field programs covering both company-hosted and sponsored events, from first concept through final reporting.
• Work with revenue leaders, field reps, and SDRs on pre- and post-event tactics that reach target accounts and generate pipeline.
• Coordinate with internal partners on Asana-hosted events spanning account-based marketing, brand, community, and customer advocacy.
• Build repeatable workflows, templates, and standards that regional field teams can reuse.
• Track event performance, lead flow, pipeline creation, and overall program return on investment.

What they asked for

• Six or more years of field marketing work, ideally serving enterprise B2B or SaaS buyers.
• Hands-on record of delivering multi-part events on compressed timelines.
• Skilled at building relationships, leading cross-functional groups, working with executives and high-profile speakers, and earning sales leadership buy-in.
• Self-directed and organized, with strong project management and the ability to adapt in fast-moving settings.
• Working familiarity with marketing technology such as Salesforce or Marketo, and comfort using data to guide decisions.
• Willing to travel within the region as needed.
• Curious about AI tools and emerging technology, and eager to apply them to productivity and decision-making.