Lead Advanced Analyst, Integrated Marketing

The role

This individual-contributor analytics role belongs to Marketing Analytics and acts as the measurement owner for cross-channel growth efforts in newer business areas. The person begins by running all analytics for a loyalty and community pilot rolling out across international markets, then shifts toward other Integrated Marketing initiatives such as Experiences, Hotels and Luxe. Close collaboration with marketing, creative, data science and finance is expected.

What you would do

• Build and drive the complete measurement approach for a large loyalty and community pilot
• Plan multi-arm tests covering benefits, credits and offers
• Write test plans and evaluate outcomes from start to finish
• Separate overall program effect from the lift of single campaigns
• Uncover patterns across customer segments, timing and creative performance
• Recommend whether to scale, refine or discontinue each initiative
• Brief senior marketing and partner leaders with concise, decision-ready findings
• Extend the same testing method to additional growth marketing efforts as the pilot slows

What they asked for

• At least six years working as an analyst or data scientist, ideally centered on marketing, growth, lifecycle or loyalty
• Solid grounding in causal inference plus holdout and experiment design for programs with many customer touchpoints
• History of analysis that has shaped strategy, roadmaps and spending at a senior level
• Ability to turn intricate analytical tradeoffs into confident, plain recommendations for varied senior audiences
• Advanced SQL and either Python or R, used with very large datasets and for building reusable reporting tools
• Hands-on use of AI tools to speed up analysis and create scalable solutions
• Comfort with uncertainty across a rapidly changing set of initiatives
• Degree in a quantitative discipline
• Must reside in a state where Airbnb has a registered entity