Growth Marketing Lead, Korea

The role

This role sits within Airbnb's Growth Marketing team, which blends marketing, engineering, and data science to drive performance. The lead works at the junction of market analysis and cross-team coordination, serving as the Korea voice in global planning and ensuring campaigns fit local platform behavior.

What you would do

• Study performance figures, user behavior, and market movement to surface Korea-specific growth openings
• Turn findings into concrete growth recommendations, working with regional and global owners who run campaigns
• Push results on major Korean platforms, especially the Naver and Kakao ecosystems
• Coordinate with regional channel specialists, global marketing, product, engineering, data science, and creative teams
• Advocate for Korean needs in global planning and confirm strategies reflect local platform and consumer dynamics
• Identify and back new product builds, integrations, and marketing capabilities that could unlock Korean growth
• Produce clear reports and actionable insights for Korea leadership and regional stakeholders

What they asked for

• At least eight years in growth, performance marketing, or digital strategy within consumer businesses
• Deep grasp of the Korean digital market, consumer habits, and local platform ecosystems
• Hands-on familiarity with Naver's advertising products, including Powerlink and Brand Search
• Working knowledge of Kakao properties such as KakaoTalk and their marketing or messaging tools
• Ability to read performance data and convert analysis into strategic direction
• Experience collaborating with global marketing, product, engineering, and data partners in fast-moving teams
• Comfort with marketing automation, analytics tools, and newer AI-driven or localized creative tooling