Growth Marketing Lead, Japan

The role

This role anchors Growth Marketing for the Japan market, sitting between regional and global teams. The lead owns channel priorities, coordinates work across marketing, engineering, product, and data science, and represents the function in leadership reviews. The position also aims to uncover new growth areas for the country.

What you would do

• Shape growth programs around Japanese consumer habits and cultural expectations
• Set expectations with regional and global partners and build a steady planning cadence
• Coordinate roadmaps and delivery across marketing, product, data, and creative groups
• Define KPIs and personally help launch and tune in-market campaigns
• Bring insights and recommendations into regional leadership discussions and Japan business reviews

What they asked for

• Ten or more years in growth marketing across search, CRM, display, and affiliate
• Track record scaling consumer-facing brands, ideally in fast-moving international settings
• Working knowledge of the Japanese market and experience with local agencies and platforms
• Strong analytical habits for choosing priorities and measuring impact
• Ability to lead cross-functional work and influence engineering and design partners
• Comfort managing complex projects independently from planning through delivery
• Clear communication with senior leaders and distributed teams
• Familiarity with marketing automation, analytics tooling, and translating business needs into technical specs